OBJECTIVES

• To achieve a deep understanding of how to position and launch an international brand by taking into account legal protection and sustainability criteria.
• To grasp clear understanding of customer dynamics and trends both in consumer and B2B markets.
• To design a coherent pricing policy. Incorporate omnichannel digital strategies in corporate retail approach.
• To apply multicultural design-thinking methodologies: to develop new products and services.
• To experience real life application of international marketing strategies by visiting leading companies in various sectors.

DATA SHEET

Aimed at
Professionals with at least 2 years of work experience and an intermediate level of English (B1)

Campus
Campus IESIDE Vigo. Avenida de Madrid, 60

Duration
5 weekends

Hours
40 h.

Credits
6 ECTS | 3 U.S. Credits

Calendar
From: April 29th, 2022
To: June 11th, 2022

Modality
Face-to-face
Live format available for international students

Timetable
Friday evenings (from 5.00 p.m. to 9.00 p.m.)
Saturday mornings (from 9.00 a.m. to 1.00 p.m.)

Language
English

CONTENTS

• International Brand positioning
• Intellectual Property Rights
• Social Responsability and sustainability
• Pricing strategy
• Industrial marketing
• Digital internationalization
• Multicultural creativity and innovation

PAYMENT TERMS

You can finance the programme through FUNDAE.

• Price: € 2,500. Payment has to be made upon enrolment
• Price live format (only available for international students): € 1,750

Discounts:

•      25 % to Alumni Members (Membership accreditation required)
•      20 % on second enrollment. Only if payment is made by the company
•      Companies, institutions and business associations that have signed competitiveness support agreements: consult